1. There are several reasons why this case is named after the well-known Argentine author 2. Mr Miles, who had a talent for locating missing

предложению.
HOW COMPANIES ADVERTISE
Advertising informs consumers about the existence and benefits of products and services and attempts to persuade them to buy them. The best of advertising is probably word-to-mouth advertising, which occurs when people tell their friends about the benefits of products and services that they have purchased. Yet virtually no providers of goods and services rely on this alone, but use paid advertising instead. Indeed, many organizations also use institutional or prestige advertising, which is designed to build up their reputation rather than to sell particular products.
Although large companies could easily set up their own advertising departments, write their own advertisements, and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources, and more knowledge about all aspects of advertising and advertising media than a single company.The most talented advertising people generally prefer to work on a variety of advertising accounts (contracts to advertise products and services). It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff.
The client company generally gives the advertising agency an agreed budget; a statement of the objectives of the advertising campaign, known as a brief; and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements (the word is often abbreviated to adverts or ads), and develops a media plan specifying which media – newspapers, magazines, radio, television, cinema, posters, mail, etc. – will be used and in which proportions. (On the television and radio, ads are often known as commercials). Agencies often produce alternative ads or commercials that are pre-tested in newspapers, television stations, etc. in different parts of a country before a final choice is made prior to a national campaign.
The agency’s media planners have to decide what percentage of the target market they want to reach (how many people will be exposed to the ads) and the number of times they are likely to see them. Advertising people talk about frequency or OTS (opportunities to see) and the threshold effect – the point at which advertising becomes effective. The choice of advertising media is generally strongly influenced by the comparative cost of reaching 1,000 members of the target audience, the cost per thousand (often abbreviated to CMP, using the Roman numeral for 1,000). The timing of advertising campaigns depends on factors such as purchasing frequency and buyer turnover (new buyers entering the market).
1) What is the best form of advertising and why?
2) What are the functions of advertisement?
3) Why do companies tend to use services of advertising agencies?

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most dark
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in his room. 4) There are no clocks in the living room.5)There are a sofa, a table and three chairs in the living room.
правильно ли расставили is или are в предложениях.

Прочитайте вопросы 1 – 5 и рекламные объявления A – F о музеях в Вашингтоне, столице США, и установите соответствие между вопросами и рекламными объявлениями. В каждом тексте вы найдете ответ только на один вопрос..В задании один текст лишний.

Which museum


1.
is more than a century old?

2.
is named after a man who loved Asian art?

3.
gives an idea of what George Washington looked like?

4.
collects things of working class people?

5.
gives its visitors a chance to travel in space?

A---The Mount Vernon Museum gives an idea of George and Martha Washington's life. On display are personal things of America's first president and military equipment. One can also see porcelain and silver used at Mount Vernon.

A bust of George Washington modeled at Mount Vernon by the French sculptor Jean Houdon, is also exhibited. The bust is thought to look like the model. Washington is depicted as a general, the founder of the state.

B--- In the Freer Gallery of Art visitors will find one of the finest collections of Chinese and Japanese art in the western world. A Detroit industrialist, Charles Lang Freer, was fond of Oriental art. During his trips to London he began collecting it. Later he gave his private collection to the museum which had been opened a century before.

C--- The Renwick gallery shows American art from the 19th to the 21st centuries. The collection has works of modern American artists in glass, ceramics, metal, and wood. The building, begun in 1859, was Washington, D.C.'s first art museum. It is named after the building's architect, James Renwick.

D ---This museum is filled with the sounds, sights and smells of the life of this big city in the past.
The museum tells about common people who worked in industries, trades and services, looking at their work and pastimes and uses reconstructed scenes, objects and photographs to bring their story to life.

E--- This Museum is so much fun for kids and grown-ups. It tells the story of flight, from the first balloons to our current exploration of the Universe. It is the home of the first airplane. Only in this museum visitors can make a tour of the Universe and walk through a skylab orbital workshop.

F---
The attractive and unusual architecture of the Hirshhorn Museum sets it apart from the other museums on the Mall. Looking like a sculpture itself, the Hirshhorn Museum is a tall cylinder. The museum is named after an American collector of modern art.

1. What state has the name of tree?
2. What are Florida's nicknames?
3. When was Florida discovered?
4. What state is named after the Queen of England
5. How did Pennsylvania get its nickname
6. How did Maine get its nickname
7. What is Vermont famous for
8. What state was named after a famous person
9. What states got their names after the way they look

Переделать вопросы ,начиная с Do you know или Could you tell me
what state has the name of a tree?
what are Florida`s niknames ?
when was Florida discovered?
what state is named after the Queen of England?
how did Pennsylvania had get its nikname?
how did Maine get its nikname?
what is Vermont famous for?
what state was named after a famous person.
what states was named after the way they looked.?